The Marketing Stage

 

Idea Stage

IDEA STAGE

Identify supporters and challengers.

Begin connecting with people, pitch your basic idea and getting a sense of the appetite for the program.

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PLANNING STAGE

Get the program on the radar.
Must Do:
  • Develop a cohesive message with your team.
Nice To Do:
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IMPLEMENTING STAGE

Your plan is going ahead. You can now make your program public. PROMOTE, PROMOTE, PROMOTE. INFORM, INFORM, INFORM
Must Do:
  • Make sure your team is on point with key messages.
  • Identify the media contacts on your team.
  • Develop promotional materials (see below this graphic).
  • Make sure your website/web-page/facebook page has basic, up-to-date information about the program.
  • Get on social media! Follow these tips.
  • Plan your press releases.
  • Set up public meeting(s) to connect directly with people and answer questions.
  • Check with your local authorities about regulations regarding notices for residents and businesses affected by the road closure. Prepare your notices and plan to send them out a few weeks prior to  the week of your event at a minimum. It’s easy to miss or forget a notice.
  • Organize a volunteer team to distribute print information and posters.
  • Ask businesses along the route to promote the program. Use public bulletin boards to display posters.
Nice To Do:
  • If you can, make a 30 second video that you can use to promote your program through social media, on your website, etc.
  • If you have the money, implement an ad campaign. Radio ads are often affordable, effective choices.
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DAY-OF OPEN STREETS

Yes! Open Streets is finally here! Now get out there and let other people see your success
Must Do:
  • Identify and prepare media contacts for interviews.
  • Identify a media gathering point and time. Combine this with something that will generate a positive story.
  • Have someone dedicated to connecting with people on social media, posting photos, re-tweeting etc.
  • Make sure you have someone recording the day. Identify or hire someone to take photos and videos.
Nice To Do:
  • Consider hosting a press conference—plan this carefully and be aware of the optics—during the early hours, the road may not be full (yet!).
  • Seek out and take advantage of attractive photo ops for media and supporters!