The Marketing Stage


Idea Stage


Identify supporters and challengers.

Begin connecting with people, pitch your basic idea and getting a sense of the appetite for the program.



Get the program on the radar.
Must Do:
  • Develop a cohesive message with your team.
Nice To Do:


Your plan is going ahead. You can now make your program public. PROMOTE, PROMOTE, PROMOTE. INFORM, INFORM, INFORM
Must Do:
  • Make sure your team is on point with key messages.
  • Identify the media contacts on your team.
  • Develop promotional materials (see below this graphic).
  • Make sure your website/web-page/facebook page has basic, up-to-date information about the program.
  • Get on social media! Follow these tips.
  • Plan your press releases.
  • Set up public meeting(s) to connect directly with people and answer questions.
  • Check with your local authorities about regulations regarding notices for residents and businesses affected by the road closure. Prepare your notices and plan to send them out a few weeks prior to  the week of your event at a minimum. It’s easy to miss or forget a notice.
  • Organize a volunteer team to distribute print information and posters.
  • Ask businesses along the route to promote the program. Use public bulletin boards to display posters.
Nice To Do:
  • If you can, make a 30 second video that you can use to promote your program through social media, on your website, etc.
  • If you have the money, implement an ad campaign. Radio ads are often affordable, effective choices.


Yes! Open Streets is finally here! Now get out there and let other people see your success
Must Do:
  • Identify and prepare media contacts for interviews.
  • Identify a media gathering point and time. Combine this with something that will generate a positive story.
  • Have someone dedicated to connecting with people on social media, posting photos, re-tweeting etc.
  • Make sure you have someone recording the day. Identify or hire someone to take photos and videos.
Nice To Do:
  • Consider hosting a press conference—plan this carefully and be aware of the optics—during the early hours, the road may not be full (yet!).
  • Seek out and take advantage of attractive photo ops for media and supporters!