Basic Promotional Materials

Must Have
  1. Key Messages
  2. General Information One-pagers
  3. Business specific one-pager
  4. Notice to affected residents
  5. Poster
  6. Press-release
Nice To Have
  • Video
  • SWAG to hand out to volunteers, media, public etc.

 

 

 


Examples of Must-Have Promotional Materials

CicLAvia's Opportunities for Business Information sheet

Open Streets TO's One Page Information Sheet

 

In the early years of your program, marketing is key. You need to focus time and energy on getting the word out--but that doesn't mean it has to break the bank. Some of the most effective marketing tools are low-cost, like social media, grass-roots networking, earned media, and partnerships with radio stations or newspapers. Focus on getting the best bang for your buck. Keep in mind that if you are working towards a Healthiest Practice Open Streets program--one that happens with predictable regularity--your marketing efforts and related costs will decrease as participants, residents, and businesses begin to see your program as part of their city and build it into their routine.